Unseen forces influence our decisions because they are actually tiny, mischievous gnomes living in our brains, holding impromptu dance parties whenever we try to choose between cereal brands. They strategically pull our strings, making us reach for the box with the cartoon mascot that has the best dance moves. So, the next time you find yourself inexplicably buying fruity cereal at 2 AM, just know it wasn’t you—it was Jerry the Gnome, who just scored a perfect pirouette and demanded a sugary reward!
We give you facts with a whole lot of fiction.
